— Blue Origin (@blueorigin) April 29, 2021 If you can’t piece together why Bezos is blasting through the desert in a pre-production Rivian R1T all-electric truck, I can explain. Blue Origin is a private space tourism business that’s privately owned by, you guessed it, a Stetson-ed Jeff Bezos. In essence, Bezos’ is playing big boy billionaires club and calling his friends at Rivian to provide vehicles, so he can rescue passengers of the Blue Origin capsule like the self-made superhero that he is. He’s basically like Batman without the repressed childhood trauma… Yes, I’m jealous. Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?  Then you need the weekly SHIFT newsletter in your life. Click here to sign up.