Abloh worked together with the automaker’s chief design officer Gorden Wagener to develop a new design language for Mercedes-Maybach’s luxury identity. Every element of Project Maybach is created from scratch, the company says, and this has resulted into a car design “unlike anything that has been developed by Mercedes-Benz.” Inspired by the idea “luxury meets the great outdoors,” the concept car is full of stark contracts and unexpected features, which somehow find a way to complement each other. First up, it’s the surprising merge of a two-seater coupe with an off-roader. As such, it comes with thick all-terrain tires and an exterior roll cage extending up and over the cabin. At the front and rear, there are also additional metal skid plates, as well as body cladding with visible rivets over the wheel wells. At the same time, the concept car has an unusual size: it’s almost six meters long. That could have wrong, but I think it adds to its coupe nature; the elongated form somehow smooths the ruggedness of the off-road characteristics. Under a full-width light bar, the Project Maybach’s front end includes circular LED headlamps and chrome vertical grille trim elements. A bull bar affixed to the bumper has four auxiliary lights, while the roof rack has four extra. Round taillights mimic the headlights, and the two-tone appearance conceals solar cells beneath the transparent hood, added to increase the imagined (and unknown) range of the car. Maybe that’s overkill, but an interesting choice nonetheless. Interestingly, the interior is luxurious but in a very minimalistic way. And I do like the “less is more” vibe it exudes. All in all, Project Maybach proudly expresses the radical and future-driven touch of Virgil Abloh. I don’t think it will ever reach production, but it’s still a telling testament of the designer’s legacy that stretches far beyond fashion.
