For the first time in three years, the major social media platforms are expected to be trumpeting a collective growth in engagement. Since 2017, usership across all the biggest social outlets has actually been trending down. But in the wake of home quarantining and COVID-19, adults are projected to spend an average of 1 hour, 22 minutes a day on the apps this year, 7 minutes more than they spent in 2019, according to researcher eMarketer. And who’s growing the fastest? It’s Instagram, with an average of 30 minutes a day per user, which is a nearly 14 percent surge over last year’s numbers. If you just think of Facebook’s little sister site as…well, Facebook’s little sister site, then you’re overlooking a quickly growing social media force that’s consistently accruing more and more digital marketing clout. While Instagram is unquestionably a powerful branding tool, it can also be time-consuming, especially for a do-it-all entrepreneur asked to post, respond and engage on IG 24/7/365 in addition to all their other duties. Instead, Postable can take that load right off your back. Right now, a one-year subscription to the Professional Plan service is over 90 percent off, just $19.99 from TNW Deals. All you have to do is get Postable hooked up with up to 15 different Instagram accounts — and Postable gets to work. Perfect for bloggers, digital marketers, and other branding gurus, Postable lets you schedule an unlimited number of posts, while it automates all your Instagram engagement. Postable looks for the hashtags you want to monitor, then starts liking posts that fit your criteria. It’ll automatically follow accounts that seem to sync up with yours, repost relevant or viral content and craft specific messaging for your audience — and you don’t have to do a thing. Meanwhile, you can study all of Postable’s extensive analytics to determine whether your current Insta approach is working or not, all in a fraction of the time it would usually take to grow on the platform. Postable even has Dropbox and OneDrive connectivity, so you can save your images there where Postable can pull them when needed for posting. Right now, a single year of Postable Professional Plan access is just $19.99, a savings of over $200 off the regular price. Or you can save even more by signing up for 3-year ($29.99) or 5-year ($49.99) service plans. Prices are subject to change.
