More importantly, it’s reducing free tier usage to three applets (tasks). The company said it’s taking this step to “better align our Pro product roadmap with the needs of our most active Applet creators.” With the pro tier, IFTTT is introducing new features such as multi-step applets, multiple action execution with logic, and faster execution. The last one is important because, for some tasks, you might want to get an alert as soon as the event takes place. In the free model, IFTTT might send you notification a few minutes late, and by then it would’ve lost relevance. For example, a goal in a football game. The company is giving you the choice of setting your own monthly subscription price for the first year till October 7. After that, you will have to pay the standard price of $9.99 per month. You can check more details about IFTTT Pro here. Did you know we have an online event about product design coming up? Join the Sprint track at TNW2020 to explore the latest trends and emerging best practices in product development.